Artisan online shop

An e-commerce project for a ceramics atelier: selling one-of-a-kind pieces by the kiln batch, with plain prices and zero needless funnel.

Role: Design & build, end to end
Stack: Astro · React · TypeScript · Stripe

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The problem: Artisan shops copy big-brand codes: five-step checkout funnels, sterile photos, artificial scarcity. Yet the atelier sells the opposite — unique pieces, one batch at a time, and trust is won on the honesty of the stall.
The craft: The stance is the market stall: everything visible on one screen, each piece on its own tinted clay plate, the price written plainly next to the button. States — reserved, sold, last piece — sit on the card itself, like a handwritten label. The product page tells the piece’s journey (thrown, dried, fired, in the shop) because that’s what you’re buying. Mobile runs two columns, cart always one gesture away.

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On its real screens

The product page — the piece's journey, wheel to shop
The stall in a pocket — two columns, plain prices, one-tap cart

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In detail

The intent

Design the online shop of a fictional ceramics atelier — « Grès » — and show that one-of-a-kind e-commerce doesn’t need to mimic the big platforms to convert.

The stall before the funnel

At a market you see the whole stall at a glance, ask the price, leave with the piece. The shop keeps that contract: six pieces per screen, the price in plain sight, “Add” right next to it — no interstitial page, no forced account. The funnel shrinks to what’s legally required.

The kiln batch as the unit of sale

The atelier doesn’t restock: it unloads a kiln. Selling by numbered batch — n°18, twelve pieces, six left — tells the trade’s truth and creates a natural rendezvous (“Get batch alerts”) that replaces the generic newsletter.

Honest states

Reserved, sold, last piece: states sit on the card, in the language of a handwritten label. Nothing is hidden, nothing is simulated — the scarcity is real, so it needs no artifice.

Scope

In development. The shop is fictional — a ground to show how Burin approaches an independent maker’s e-commerce, from storefront to checkout.

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